Fall 2020 will be a key period for Héritage Montréal. Three communications initiatives will take place from August 31 to September 27: an awareness campaign, a fundraising campaign, and the launch of the new version of the H-MTL platform.
The awareness campaign, which began on August 25, isHéritage Montréal first major communications campaign. It is the result of several observations gathered in a survey conducted for us by the research firm Callosum: there is a widespread lack of awareness about the roles and responsibilities involved in heritage protection in the greater metropolitan area, even though heritage protection is an issue that is dear to Montrealers.
The goal of this awareness campaign is to draw attention to Héritage Montréal, highlight its key role in protecting Montreal's heritage, and educate citizens about the importance of heritage.
Thanks to the strong visuals and the slogan "A city without heritage is a city without memories. Let's protect our heritage", the concept created by the Rethink agency shows Montrealers what the items sold in the city's many souvenir shops would look like if our heritage no longer existed. For it is Montreal's heritage that makes the city so charming, and that makes it an attractive place for tourists and citizens alike.
"This campaign is a great opportunity for Héritage Montréal. We aim to touch Montrealers' emotional chord and raise awareness about the very topical issue of built heritage and its preservation in the metropolitan area. We want to alert citizens but also raise awareness aboutHéritage Montréal mission and various roles."
Robert Turgeon, Executive Director ofHéritage montréal
The visuals will be posted on STM bus shelters from August 31 to September 27, as well as in 24H and the Journal de Montréal thanks to the support of our major partner Québecor Média.
