Fall 2020 will be a key period for Héritage Montréal. Three communications initiatives will take place between August 31 and September 27: an awareness campaign, a fundraising campaign and the launch of the new version of the H-MTL platform.
The awareness campaign, which began on August 25, isHéritage Montréal's first major communications campaign. It is the result of several observations made in a survey carried out for us by the research firm Callosum: there is a great lack of awareness of the roles and responsibilities of heritage protection in the greater metropolitan area, despite the fact that heritage protection is an issue close to the hearts of Montrealers.
The aim of this awareness campaign is to draw attention to Héritage Montréal, to highlight its key role in protecting Montreal's heritage, and to raise public awareness of the importance of heritage.
Thanks to the strong visuals and the slogan "A city without heritage is a city without memories. Let's protect our heritage", the concept created by the Rethink agency shows Montrealers what the items sold in the city's many souvenir shops would look like if our heritage no longer existed. For it is Montreal's heritage that makes the city so charming, and that makes it an attractive place for tourists and citizens alike.
"This campaign is a great opportunity for Héritage Montréal. We want to touch the emotional fibre of Montrealers and raise their awareness of the highly topical issue of built heritage and its preservation in the metropolitan region. We want to alert citizens, but also make them aware ofHéritage Montréal's mission and various roles."
Robert Turgeon, General ManagerHéritage montréal
The visuals will be posted on STM bus shelters from August 31 to September 27, as well as in 24H and the Journal de Montréal thanks to the support of our major partner Québecor Média.
